https://www.ishajain.com/new-page daily 0.75 2022-10-18 https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/1645224154007-5O084ROEDZ28XVGOWMRO/thequint_2020-05_8ce0cdc1-c5a5-414a-be85-2fffe890a5f2_bored.jpeg My writing https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/1645224271104-R7RKBGLTEPGE3DN19E74/story1-callout-2+copy.jpg My writing https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/1645224342294-3UQ8MGD4CFA52ESHXWCN/Scarcity-Effect.jpeg My writing https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/1645224468558-Q4HWA9BKLA93B0JGMFD4/Screenshot+2022-02-18+at+5.33.43+PM.png My writing https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/1645224585602-LP6V58T03CIO6QXKH4QJ/1_27IGG2U1gi9ZcTru14V4vw.png My writing https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/1645285647285-GGMKMRHPGAY4H8FYFANV/1_FIaGdQOw9C61ZN-bLgVFbA.jpeg My writing https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/fc2bb19e-54ab-4ad7-80e7-987f0fa14d30/Eugen-e1652570373680.jpg My writing https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/f23d69ae-d999-4c32-b1f0-157c6499f050/IMG_5144+%281%29.jpeg My writing https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/80a6bdda-7d70-4f64-97fb-49b0aca909e9/EmbeddedImage.jpeg My writing https://www.ishajain.com/behavioral-design daily 0.75 2022-02-24 https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/eea1c3de-d526-4eb0-aa6a-90ba5d9703f0/Screenshot+2022-02-22+at+5.53.20+PM.png BehDesignGovt - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/37d5187c-e283-4720-b432-0aede84272ad/Screenshot+2022-02-22+at+6.21.47+PM.png BehDesignGovt - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/5447e36f-2c18-4b02-b1c6-769ee8cb10fe/Screenshot+2022-02-22+at+6.26.38+PM.jpg BehDesignGovt - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/1645570691696-05Y1KS8XJZTOUI1XV8SA/Screenshot%2B2022-02-22%2Bat%2B5.57.08%2BPM.jpg BehDesignGovt https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/1645570801653-NB0FOSSISQNMDZ5YF7YP/Screenshot+2022-02-22+at+5.59.48+PM.png BehDesignGovt https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/1645571437831-MZZH6X6PIIHDD4UU8B72/Screenshot+2022-02-22+at+6.10.26+PM.png BehDesignGovt https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/1645571506135-QWXYRL6GLT6E3IBEE8OV/Screenshot+2022-02-22+at+6.11.15+PM.png BehDesignGovt https://www.ishajain.com/behavioral-design1 daily 0.75 2022-02-24 https://www.ishajain.com/home daily 1.0 2024-02-21 https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/dbe2c70c-5884-499c-9358-f9430d772f9e/Isha+Jain++11.11+4414.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/3bc0da0e-e66f-4f1a-963a-581ad8b8992c/BF+Choice.jpg Home - Creating a Campaign to Improve Infant Nutrition Client: UK-based funder & State government Location: Rajasthan, India Skills: Qualitative research, ethnographic research, affinity mapping, synthesis, mental models, prototyping https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/666871db-28b8-45ec-bd53-9111c4cb122d/Screenshot+2022-02-18+at+9.27.30+PM.jpg Home - Helping Survivors of Sexual Violence Clients: Non-profit (Jan Sahas), Funding agency Location: Madhya Pradesh, India Skills: Qualitative research, ethnographic research, journey mapping, mental models, prototyping https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/d53ec05b-bf3a-4043-a3ad-8d6b2e9aa0ec/Screenshot+2022-02-22+at+5.19.36+PM.jpg Home - Facilitating Learning of Behavioral Design Client: DePaul University, Govt of Kenya, Govt of Eswatini, Georgetown University Location: USA, Kenya, Eswatini Skills: Story-telling, communication, workshop facilitation https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/47f49841-13a1-4e2b-a2ef-4ab9f68a6b00/Screenshot+2022-02-17+at+5.17.56+PM.png Home - Increasing Engagement in Early-stage apps Client: Early-stage mobile apps Location: USA, India, Vietnam, Kenya Skills: User interviews, gamified research, workshop facilitation, prototyping https://www.ishajain.com/about-me-1 daily 0.75 2023-11-07 https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/7445e1c2-1c13-454e-879f-9c55bbadae9f/Screenshot+2022-02-25+at+1.12.04+PM.png About me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ishajain.com/kriya1 daily 0.75 2022-02-22 https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/331a8834-d0fe-43b3-8953-7084e364422e/Screenshot+2022-02-19+at+6.01.44+PM.png Survivors - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/9d1d8dc4-0081-4e6a-8499-48a19106eb3d/Screenshot+2022-02-19+at+6.32.39+PM.jpg Survivors - Make it stand out Stakeholder Map: NGO delivers intervention to the survivors https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/0b81c66f-a21a-4184-b145-fcb784ea6a09/Screenshot+2022-02-21+at+2.46.30+PM.png Survivors - Make it stand out Note-taking tool: A researcher’s notebook to make guided notes and especially useful in debrief sessions. https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/623c0899-6edc-4131-93da-4f552576908e/Screenshot+2022-02-21+at+2.39.33+PM.jpg Survivors - Make it stand out Picture cards for story-telling: Each card had incomplete story that led participants to narrate a story. These were designed to understand survivor’s emotions, coping and narrative that has built as a result of her storied actions. https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/3d0ee5c0-5503-479e-ba5a-1ea4d0f721d5/Screenshot+2022-02-21+at+2.37.47+PM.png Survivors - Make it stand out Picture-cards for identity: Survivors sorted cards with different identities in three categories - "I think this is me", "I want to be this" and "does not apply to me". This activity helped us better understand her perception of herself and implicit associations with JanSahas. https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/e189aaf7-6564-4176-b34c-fdf79ad6c978/Screenshot+2022-02-21+at+2.29.32+PM.jpg Survivors - Make it stand out Ecosystem maps: the map was used to understand various dependencies and interactions within the Jan Sahas system and understand all the stakeholders involved https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/d899d10e-d24d-4011-97dc-8c2f7af7817b/WhatsApp+Image+2022-02-21+at+6.03.42+PM.jpg Survivors - Make it stand out Creating a journey map for survivors https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/a86fc0cc-f9fd-4337-916e-ba6e9a90a5ec/Screenshot+2022-02-21+at+5.27.17+PM.png Survivors - Make it stand out Mapping how people are related to the survivor https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/2d705d34-aeb8-4ad7-91bc-151d10f52db2/Journey+to+Normalcy-01.jpg Survivors - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/e811ae32-8646-4a9e-b4d3-6c238ea3dbca/Screenshot+2022-02-21+at+6.11.30+PM.png Survivors - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/1645491233462-6II6S8LSH8HP76BEUQOA/Screenshot+2022-02-21+at+7.04.42+PM.png Survivors https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/1645491559308-ELC62X3YYXBGYX2DZTPK/Screenshot+2022-02-21+at+7.58.53+PM.png Survivors https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/1645496632463-SBABOFEFH5K9F4UFTLDC/Screenshot+2022-02-21+at+9.23.32+PM.png Survivors https://www.ishajain.com/edtechusers daily 0.75 2022-03-11 https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/d2e1ba6c-e2f9-4e65-b6d8-615701a4506b/Screenshot+2022-02-18+at+3.04.45+PM.png EdTech Users - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/2770ea93-88ea-4cc3-96a6-59699a00516f/Screenshot+2022-02-18+at+3.33.02+PM.png EdTech Users - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/f40bf95f-71df-4337-8e36-ca904d64faa2/Screenshot+2022-02-18+at+3.41.10+PM.png EdTech Users - Make it stand out Framework with six dimensions to measure the overall engagement levels for each application https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/84c89383-9433-4753-b358-9818a3e3bd78/Screenshot+2022-02-18+at+3.39.51+PM.png EdTech Users - Make it stand out Example of assessment dimensions of Feedback & Rewards for an application https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/88851175-3157-4c39-9b35-b46b84712b64/Screenshot+2022-02-18+at+4.04.19+PM.png EdTech Users - Make it stand out Ecosystem mapping: Understanding the user’s goals related to the application, the information they have about it, and whom they interact with daily https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/c00b5436-7e25-4362-8ade-c3e4fb68d360/Screenshot+2022-02-18+at+4.05.22+PM.png EdTech Users - Make it stand out Picture-cards: Have them share stories with prompts that give us insight into how they receive feedback, their sources of motivation and reward https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/82a69df7-ab8c-4e99-9d39-fe76e6970fd1/Screenshot+2022-02-18+at+4.09.15+PM.png EdTech Users - Make it stand out Bidding Games: In order to understand how users prioritize features by asking them to bit on features after they view a product demo https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/575ef7be-e58f-44a9-91a2-73f85d5e87a5/Screenshot+2022-02-18+at+4.29.04+PM.png EdTech Users - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/3aa508b2-6d8a-4c6b-9719-d6c7355c8ce3/Screenshot+2022-02-23+at+5.45.28+PM.png EdTech Users - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/b50e9c48-6bec-4485-bbfd-8bd90f287b97/Screenshot+2022-02-18+at+4.37.32+PM.png EdTech Users - Make it stand out Solution for financial education application: Providing meaningful feedback that motivates and guides people is provided to boost their self-image and encourages further use of the task https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/f015fde6-73fc-4572-918f-c7718a2911bc/Screenshot+2022-02-18+at+4.34.57+PM.png EdTech Users - Make it stand out Solution for mental health application: Leveraging commitment and goal setting devices to strengthen the initial intent of the users https://www.ishajain.com/nutrition daily 0.75 2022-02-22 https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/b054e497-6147-4010-959d-73cc720cb0e4/Screenshot+2022-02-18+at+9.33.43+PM.png Mothers & Nutrition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/05908d5e-07f6-4936-a55d-072a79b72da1/Screenshot+2022-02-18+at+10.13.21+PM.png Mothers & Nutrition - Make it stand out Sample: n = 120 https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/df5f082c-7688-401e-846a-3682407ef9a4/IMG_0859.JPG Mothers & Nutrition - Make it stand out Food concept mapping: Grocery style game to understand the willingness to pay by ingredients and build an ingredient portfolio https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/2fb25f6a-e0f3-4595-acf6-4238cbd0d221/Screenshot+2022-02-21+at+10.05.24+PM.png Mothers & Nutrition - Make it stand out Vignettes: To understand power dynamics and roles in the household as well as interaction with healthcare workers https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/77f17304-da84-4ca9-9511-86565d8d2f8a/Screenshot+2022-02-21+at+10.03.29+PM.png Mothers & Nutrition - Make it stand out Picture-cards & Story-telling: Recall the day of childbirth to understand colostrum feeding practices, as well as ritual and key milestones that significantly affect nutrition https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/10876a22-6da1-45e2-a5de-513a75100981/Screenshot+2022-02-21+at+10.08.16+PM.png Mothers & Nutrition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/9922ff3f-f6b8-4b4b-b4be-ba7463dc4346/IPE+poster-new+layout+V3-04.jpg Mothers & Nutrition - Make it stand out Principle: create a sense of progress https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/0f6fa6fc-3fdd-496d-ba34-32926b19eeb3/IPE-charts.jpg Mothers & Nutrition - Make it stand out Principle: create milestones for feeding https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/80333574-b609-4a33-a896-90cf4a3e0fd6/IPE+poster-new+layout+V3-05.jpg Mothers & Nutrition - Make it stand out Principle: reduce choice overload https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/192559ae-46d7-4d76-9979-7f763cfed2d0/Screenshot+2022-02-22+at+12.33.24+PM.png Mothers & Nutrition - Make it stand out Workshop with a creative agency to design the campaign https://www.ishajain.com/new-page-1 daily 0.75 2022-02-26 https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/1645241752656-IOSBPSCZLFC34XVHU6HJ/IMG_1325.jpg Life beyond work https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/1ba89312-7c99-47d4-8576-8cb76d26be6d/Screenshot+2022-02-18+at+10.39.24+PM.png Life beyond work https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/1645241487775-9ZLL3ZEMCISMWT7MCO9H/IMG_5298.jpg Life beyond work https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/a759c0dd-8235-4ad5-8aa0-2355c887919c/Screenshot+2022-02-18+at+10.39.31+PM.png Life beyond work https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/1645241707991-O4EU43ZG6A1KBS354Q9B/IMG_1388.jpg Life beyond work https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/417b00af-cae3-40af-a5b4-0b60edbd5f37/Screenshot+2022-02-18+at+10.39.39+PM.png Life beyond work https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/385649ad-e61a-438e-9a68-13afcf8a027c/Screenshot+2022-02-18+at+10.41.04+PM.png Life beyond work https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/1645241685460-443LBMKXKWAXMKDVM2DU/IMG_5088.jpg Life beyond work https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/2d81b714-7b7b-4963-ad26-4edb0bb62670/Screenshot+2022-02-18+at+10.40.57+PM.png Life beyond work https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/44d0655b-117d-4c1c-8216-ff79c35a1f79/Screenshot+2022-02-18+at+10.41.11+PM.png Life beyond work https://www.ishajain.com/behdesignux daily 0.75 2022-02-24 https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/9683bdfa-4c2f-48e0-a15f-5ada04308eb9/Screenshot+2022-02-23+at+7.25.09+PM.png BehDesignUX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/3dc4dcf6-c744-4290-84e0-51f248880770/Screenshot+2022-02-23+at+7.33.26+PM.png BehDesignUX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/262ae660-376b-437e-a97c-36ddc6ac630d/Screenshot+2022-02-23+at+7.33.55+PM.png BehDesignUX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/982af55d-650e-4b2d-8d2b-f38df2c419f4/Screenshot+2022-02-23+at+7.35.45+PM.png BehDesignUX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/6c83a8a6-4936-494c-aace-920c444c4354/Screenshot+2022-02-23+at+7.51.10+PM.png BehDesignUX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/620eba707d489e1d6f59e104/c34bb6b3-e8d9-48c3-8631-70d34a041364/Screenshot+2022-02-23+at+7.50.06+PM.png BehDesignUX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ishajain.com/contact daily 0.75 2025-05-08